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Instagram engagement calculator tool

Instagram Engagement Rate Calculator (Free)

Calculate engagement rate by followers or by reach. Include likes, comments, saves, shares, and (optionally) video views.

Start Calculating View Benchmarks
Instant ER% Post-level Account-level

Engagement Calculator

Fill the numbers from Instagram Insights for one post (or a typical post).

Use ERF to compare accounts. Use ERR for post performance.
Views can inflate ER. Use it only if you compare video content consistently.
Used for ER by followers.
Saves are a strong quality signal.
Engagement rate
Select a mode and calculate.
Total engagements
Likes + comments + saves + shares (+ views if enabled)
Quality signals
Saves + shares (strong indicators)

Copy result

Copy your ER summary and paste into your notes or report.

Simple Engagement Rate Benchmarks

Use benchmarks as a guide your niche and content type matter.

Quick guideline
  • 1–3% = average
  • 3–6% = good
  • 6%+ = strong

Why benchmarks vary

  • Smaller accounts often have higher ER because communities are tighter.
  • Reels can show higher reach, so ERR is a better metric for video posts.
  • Educational content can get fewer likes but more saves (still a win).

How to Improve Engagement Rate

Small changes that often increase comments, saves, and shares.

Best practices

  • Hook first: the first line of your caption should stop the scroll.
  • One clear idea: don’t mix 5 topics in one post.
  • Save-worthy value: checklists, steps, templates, before/after.
  • One CTA: ask one simple action (comment/save/share).
  • Hashtags: use 5–15 niche hashtags (not only broad tags).
Pro tip

Track saves + shares separately. If these are rising, your content is valuable even if likes stay flat.

More Free Instagram Tools

Internal links that help users and strengthen site structure.

FAQ: Engagement Rate

Quick answers can appear in People Also Ask.

What is Instagram engagement rate?

Engagement rate is the % of audience that interacts with your content. It’s calculated using engagements divided by followers or reach, multiplied by 100.

Followers-based vs reach-based which is better?

Use followers-based ER to compare accounts. Use reach-based ER to judge how engaging a specific post was for the people who saw it.

Should I include saves and shares?

Yes. Saves and shares are strong quality signals, especially for valuable or educational posts.

What is a “good” engagement rate?

It depends on niche and size, but as a simple guide: 1–3% average, 3–6% good, 6%+ strong (especially with high saves/shares).